Dušan Dinčić is an attorney at law from Belgrade with over two decades of experience. He wanted to create his own brand identity to communicate tradition and experience but kept to a personal framework without resembling large corporate offices. The identity had to be bilingual.
The logo is monogram-based, inspired by his rich library. The selected typefaces have a clean, modernist look and work equally well in Cyrillic and Latin scripts. Details emphasized by embossing and gold colour highlight the seriousness, long-term dedication and solid foundations of Dušan's office.
